The Role Of New Media in Reputation Management: What's the Price of Ignorance? (CROSBI ID 624483)
Prilog sa skupa u zborniku | izvorni znanstveni rad
Podaci o odgovornosti
Tkalav Verčič, Ana ; Verčič Dejan
engleski
The Role Of New Media in Reputation Management: What's the Price of Ignorance?
This paper focuses on the assessment of students attitudes towards both existing media channels and new communication media, both in their "private" and "university" life. The main question is: What media preferences do students have regarding formal information about their university and are these media preferences the same as in their informal, social communication?
media preferences; students
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
531-541.
2013.
objavljeno
Podaci o matičnoj publikaciji
16th Annual International Public Relations Research Conference: Exploring the Strategic Use of New Media's Impact of Change Management And Risk in Theory and Practice
Coral Gables (FL):
Podaci o skupu
16th Annual International Public Relations Research Conference
predavanje
06.03.2013-10.03.2013
Miami (FL), Sjedinjene Američke Države