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Pregled bibliografske jedinice broj: 763308

The Role Of New Media in Reputation Management: What's the Price of Ignorance?


Tkalav Verčič, Ana; Verčič Dejan
The Role Of New Media in Reputation Management: What's the Price of Ignorance? // 16th Annual International Public Relations Research Conference: Exploring the Strategic Use of New Media's Impact of Change Management And Risk in Theory and Practice
Holiday Inn University of Miami, Coral Gables, Florida, 2013. str. 531-541 (predavanje, nije recenziran, cjeloviti rad (in extenso), znanstveni)


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Naslov
The Role Of New Media in Reputation Management: What's the Price of Ignorance?

Autori
Tkalav Verčič, Ana ; Verčič Dejan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
16th Annual International Public Relations Research Conference: Exploring the Strategic Use of New Media's Impact of Change Management And Risk in Theory and Practice / - Holiday Inn University of Miami, Coral Gables, Florida, 2013, 531-541

Skup
16th Annual International Public Relations Research Conference

Mjesto i datum
Miami, SAD, 6-10.03.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
media preferences; students

Sažetak
This paper focuses on the assessment of students attitudes towards both existing media channels and new communication media, both in their "private" and "university" life. The main question is: What media preferences do students have regarding formal information about their university and are these media preferences the same as in their informal, social communication?

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Ana Tkalac Verčič (autor)

Citiraj ovu publikaciju

Tkalav Verčič, Ana; Verčič Dejan
The Role Of New Media in Reputation Management: What's the Price of Ignorance? // 16th Annual International Public Relations Research Conference: Exploring the Strategic Use of New Media's Impact of Change Management And Risk in Theory and Practice
Holiday Inn University of Miami, Coral Gables, Florida, 2013. str. 531-541 (predavanje, nije recenziran, cjeloviti rad (in extenso), znanstveni)
Tkalav Verčič, A. & Verčič Dejan (2013) The Role Of New Media in Reputation Management: What's the Price of Ignorance?. U: 16th Annual International Public Relations Research Conference: Exploring the Strategic Use of New Media's Impact of Change Management And Risk in Theory and Practice.
@article{article, author = {Tkalav Ver\v{c}i\v{c}, A. and Ver\v{c}i\v{c} Dejan}, year = {2013}, pages = {531-541}, keywords = {media preferences, students}, title = {The Role Of New Media in Reputation Management: What's the Price of Ignorance?}, keyword = {media preferences, students}, publisherplace = {Miami, SAD} }