Public relations, marketing and marketing communications – the relationship of three business functions in a transitional economy (CROSBI ID 624478)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Tkalac, Ana
engleski
Public relations, marketing and marketing communications – the relationship of three business functions in a transitional economy
This paper discuses public relations, marketing and marketing communications and the relationship of these three business functions in a transitional economy.
public relations; marketing; marketing communication; transitional economy
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Podaci o prilogu
126-128.
2001.
objavljeno
Podaci o matičnoj publikaciji
Proceedings Fourth International Conference on Enterprise in Transition
953602439X
Podaci o skupu
International Conference on Enterprise in Transition
predavanje
24.05.2001-26.05.2001
Split, Hrvatska