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Pregled bibliografske jedinice broj: 762317

Using RSS in advertising - regional trends and global issues

Šimec, Alen; Boras Damir; Špiranec Sonja
Using RSS in advertising - regional trends and global issues // International Conference on Economics and Business Administration (EBA 2015), 19 (2015), 30-36 (podatak o recenziji nije dostupan, članak, znanstveni)

Using RSS in advertising - regional trends and global issues

Šimec, Alen ; Boras Damir ; Špiranec Sonja

International Conference on Economics and Business Administration (EBA 2015) (2227-460X) 19 (2015); 30-36

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Internet; Web 2.0; advertising; marketing; new media; RSS; regions; trends

This paper presents an analysis of regional experience in advertising via RSS (Really Simple Syndication) channels and the Internet. The regional experiences of Croatia, Bosnia, Herzegovina, Slovenia, Macedonia, Serbia, and Montenegro are presented. This paper addresses how society is ready to accept new forms of communication with advertisers in these regions. The authors analyzed the number of Internet users in order to select appropriate strategies and optimal models for advertisers via RSS aggregators and to determine a possible course of activities associated with this type of advertising on the Internet. In applied research, the tools for measurement, analysis and information gathering were gemiusTraffic and Google Analytics and they are analyzed in the form and extent of the uses of RSS to local and global markets. The applicability of that in the paper, especially in the category of creating viable options for further development of RSS, given the technology, cultural phenomena of use and marketing capabilities, will be the main strategic guidelines for the development of RSS in these regions.

Izvorni jezik

Znanstvena područja
Informacijske i komunikacijske znanosti


Tehničko veleučilište u Zagrebu

Autor s matičnim brojem:
Alen Šimec, (322294)
Damir Boras, (4513)

Uključenost u ostale bibliografske baze podataka:

  • Ecology Abstracts
  • ISI (Thomson Reuters)
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  • EI Compendex
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  • TIB|UB - German National Library of Science and Technology
  • American Mathematical Society (AMS)
  • Inspec - The IET
  • Ulrich's International Periodicals Directory
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