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Pregled bibliografske jedinice broj: 761044

Cultural minds and the perception of tourism slogans: The case of Croatian slogans on the British market


Despot, Željka
Cultural minds and the perception of tourism slogans: The case of Croatian slogans on the British market 2015., diplomski rad, diplomski, Filozofski fakultet, Rijeka


Naslov
Cultural minds and the perception of tourism slogans: The case of Croatian slogans on the British market

Autori
Despot, Željka

Vrsta, podvrsta i kategorija rada
Ocjenski radovi, diplomski rad, diplomski

Fakultet
Filozofski fakultet

Mjesto
Rijeka

Datum
Siječanj

Godina
2015

Stranica
66

Mentor
Marija Brala-Vukanović

Neposredni voditelj
Marija Brala-Vukanović

Ključne riječi
Slogan; marketing; tourism; cultural mindset

Sažetak
The thesis explores the issues of marketing, more specifically branding, from the point of view of culture specific needs and preferences. The branding tool under exam is that of a tourist slogan(s), as received by the British tourist market. The data collected by means of a survey suggests implications that stem a wide crossdisciplinary range, from psycholinguistics to marketing proper.

Izvorni jezik
Engleski

Znanstvena područja
Filologija



POVEZANOST RADA


Ustanove
Filozofski fakultet, Rijeka