engleski

Cultural minds and the perception of tourism slogans: The case of Croatian slogans on the British market

The thesis explores the issues of marketing, more specifically branding, from the point of view of culture specific needs and preferences. The branding tool under exam is that of a tourist slogan(s), as received by the British tourist market. The data collected by means of a survey suggests implications that stem a wide crossdisciplinary range, from psycholinguistics to marketing proper.

slogan; marketing; tourism; cultural mindset

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