Web as Communication and Distribution Channel for Biggest Selling Companies in Croatia (CROSBI ID 482806)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Knežević, Blaženka
engleski
Web as Communication and Distribution Channel for Biggest Selling Companies in Croatia
The role of the Web in business processes is determined by the strategic positioning of the Web site in overall business strategy of a company. The complexity and content of the Web site is developing as the usage of the Web for running a business is increasing. This paper discusses how the biggest Croatian selling companies use the Web as a communication and distribution channel. The paper is based on the findings of a Web analysis that was conducted in October 2001.
e-commerce; Croatia; selling company; communication
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Podaci o prilogu
357-374-x.
2002.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 24th International Conference on Information Technology Interfaces
Glavinić, Vlado; Hljuz Dobrić, Vesna; Šimić, Diana
Zagreb: Sveučilišni računski centar Sveučilišta u Zagrebu (Srce)
Podaci o skupu
24th International Conference on Information Technology Interfaces
predavanje
24.06.2002-27.06.2002
Cavtat, Hrvatska