engleski

The Iovia-Ludbreg Archaeological Open-Air Museum

Iovia-Botivo (present day Ludbreg, Croatia) was founded in the first century AD. After several centuries of prosperity, Iovia was most likely devastated during the invasion of the Goths in the late fourth century AD. The tradition of urban life was not abandoned ; instead, this Pannonian settlement has existed in continuity up until today. During the four seasons of excavations (2008- 2011), a smaller balnea and sizeable building with a portico were discovered in the very centre of Ludbreg (Somođi Garden). An optimal plan for presentation was made with all due consideration for the site’s specific situation. By applying principles of cultural management and interdisciplinary cooperation between the national government, the municipal authorities and researchers, it was possible to provide a sound, legally secure future for this site. Objective of this paper is an overview of positive results obtained by implementing management principles from research to presentation i.e., giving new purpose to a cultural monument in compliance with the principles of sustainable development.

Iovia-Ludbreg (Croatia); conservation and presentation of an archaeological site; open-air museum; cultural capital; development strategy; cultural management

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