engleski

The meaning and importance of electronic commerce in modern economy

The purpose of this paper is to display the detailed review of the recent literature which analyzes and processes with various aspects the phenomenon of electronic commerce, its potential, opportunities and chances to business subjects and overall economy of countries. There are also analyzed the changes that electronic commerce brought in modern business environment characterized by fierce competition and constant dynamics. Whereas the creation and maintenance of competitive advantage as a strong motive to engage in processes of electronic commerce, the paper addresses the specific benefits of e-commerce compared to traditional trade, analyzing the importance of many benefits of electronic commerce for companies with and without strategic e- commerce. E-commerce can be used as strategy in times of crisis, primarily because it increases efficiency and reduces costs. Therefore, this paper analyzes how can e-commerce increase competitiveness and become more resilent to the negative effects of the crisis. What is the secret of successful business practice of enterprises that are trading over the Internet and which critical success factors and to what extend affect the final result, are some of the questions processed in this paper.

electronic commerce ; competitive advantage ; economic crisis ; critical success factors

Perspektive trgovine 2014. [Elektronička građa] :