engleski

Impact of organizational culture on product management performance – case study on domestic appliance industry

In this paper, we joined gained knowledge about organizational culture and product management with empirical findings. We gathered quantitative data with the use of questionnaires on the sample of twenty organizations. Based on the results of the questionnaire analysis, which were prepared to measure organizational culture based on the Cameron and Quinn typology – CVF (The Competing Values Framework) we tried to establish the link between organizational culture in organizations and the functioning of product management teams. We aimed to establish, which type of organizational culture is most appropriate for successful functioning of product management teams. We set two research questions for our research problem which result findings that organizational culture have influence on the functioning of product management teams, and that the findings which type of organizational culture is most relevant for successful teams.

Organizational culture; product management; Tuckman's model

Konferencija ranga A1