engleski

ENTREPRENEURIAL ORIENTATION AND BUSINESS STRATEGY- ANALYSIS OF ENTREPRENEURIAL OPINIONS IN SERBIA

This paper resulted from a doctoral dissertation, which had one of the goals to analyze empirical research and to determine which strategic objectives entrepreneurs and managers consider most important for the success of the business. Moreover, the paper analyses strategic issues that entrepreneurs and managers are facing with each day ; problem of creating long-term relationships with customers, concern of improving the quality of products and services, dispute how to increase consumer satisfaction etc. In the current, difficult economic conditions entrepreneurs and managers are forced to re-examine how they operate and to determine its strategic objectives and their importance to the survival of the business. Therefore, the aim of the paper is to analyze empirical research and to determine which strategic objectives entrepreneurs and managers consider most important for the success of the business. The research for this paper was conducted using a questionnaire on a sample of companies from Serbia.

entrepreneurship ; entrepreneurial orientation ; management

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