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Pregled bibliografske jedinice broj: 750703

Differences between younger and older populations in nutrition label reading habits

Ranilović, Jasmina; Colić Barić, Irena
Differences between younger and older populations in nutrition label reading habits // British food journal, 113 (2011), 1; 109-121 doi:10.1108/00070701111097376 (međunarodna recenzija, članak, znanstveni)

Differences between younger and older populations in nutrition label reading habits

Ranilović, Jasmina ; Colić Barić, Irena

British food journal (0007-070X) 113 (2011), 1; 109-121

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Nutrition; Labelling; Consumer behaviour; Croatia

The purpose of this paper is to identify the socio-demographic and health variables of a representative sample of Croatian subjects over 15 years of age associated with reading nutrition labels and, in particular, to examine the association of age characteristics of “label users” with nutrition reading habits. A total of 1, 011 randomly selected subjects over 15 years of age were interviewed by telephone. Moreover, 638 “label users” were recruited for assessing nutrition label habits. Of the subjects, 36 percent claimed that they had never, 25 per cent rarely, 19 per cent always and 15 percent sometimes read nutrition labels. Females, participants with the highest levels of education, still undergoing education, physically active and on special diets claimed that they were more likely to read nutrition labels. Among “label users”, younger participants mentioned “curiosity” as the most important reason for reading nutrition labels, while older participants more often pointed out “wish for healthy eating habits”. “Interpretational aids” were often mentioned among younger participants for easier understanding of nutritional information, while older participants requested “bigger letter size”. The present study provides a starting point for establishing nutrition education targeted at specific groups of consumers. Research is limited to the subject’s self-reported nutrition label reading. Future research is needed to explore the differences between “label users” and “’non-users”. As the study showed, a notable difference exists between younger and older subjects regarding nutrition habits that could help experts toward effective communication. Nevertheless, the study could fill the research gaps in nutrition reading habits of specific groups of consumers in European countries, other than northern Europe.

Izvorni jezik

Znanstvena područja
Prehrambena tehnologija


Prehrambeno-biotehnološki fakultet, Zagreb

Časopis indeksira:

  • Current Contents Connect (CCC)
  • Web of Science Core Collection (WoSCC)
    • Science Citation Index Expanded (SCI-EXP)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus