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Pregled bibliografske jedinice broj: 750074

Communication Strategy and Presence of the University Computing Centre (SRCE) on Internet Based Social Networks


Golubić, Kruno; Kurtović, Gorana; Dobrenić, Nataša
Communication Strategy and Presence of the University Computing Centre (SRCE) on Internet Based Social Networks // Proceedings of the ITI 2013 35th International Conference on INFORMATION TECHNOLOGY INTERFACES / Luzar-Stiffler, Vesna ; Jarec, Iva (ur.).
Zagreb: Srce - University Computing Centre, University of Zagreb, 2013. str. 49-56 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Communication Strategy and Presence of the University Computing Centre (SRCE) on Internet Based Social Networks

Autori
Golubić, Kruno ; Kurtović, Gorana ; Dobrenić, Nataša

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ITI 2013 35th International Conference on INFORMATION TECHNOLOGY INTERFACES / Luzar-Stiffler, Vesna ; Jarec, Iva - Zagreb : Srce - University Computing Centre, University of Zagreb, 2013, 49-56

ISBN
978-953-7138-31-8

Skup
ITI 2013 35th Int. Conf. on Information Technology Interfaces,

Mjesto i datum
Cavtat, Hrvatska, 24.-27.06.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Presence on social networks ; University Computing Centre ; SRCE ; communication strategy ; Facebook ; Twitter ; Google+ ; YouTube ; LinkedIn ; foursquare.

Sažetak
The University Computing Centre (SRCE) established its presence on Internet based social networks in November 2009, namely on Facebook. Soon after, SRCE become present on Twitter, Google+, YouTube, LinkedIn and foursquare. Maintaining the presence and communication on social networks was initially one of the activities carried out by the SRCE Helpdesk service. However, as a result of the growing workload and responsibilities of the Helpdesk, a new service was established only for activities related to social networks. This paper discuses the communication strategy used by SRCE on social networks. The authors examined different web based tools and services to gather information about Internet users who follow SRCE’s activities on different social network. A data analysis shows that the initial goals SRCE set in 2009 related to its communication strategy on social networks have been fulfilled. This data will also be used as a starting point for reconsideration of the existing communication strategy. With the emergence of new popular social networks there might be a need for expansion.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti



POVEZANOST RADA


Ustanove:
Sveučilište u Zagrebu

Profili:

Avatar Url Kruno Golubić (autor)


Citiraj ovu publikaciju:

Golubić, Kruno; Kurtović, Gorana; Dobrenić, Nataša
Communication Strategy and Presence of the University Computing Centre (SRCE) on Internet Based Social Networks // Proceedings of the ITI 2013 35th International Conference on INFORMATION TECHNOLOGY INTERFACES / Luzar-Stiffler, Vesna ; Jarec, Iva (ur.).
Zagreb: Srce - University Computing Centre, University of Zagreb, 2013. str. 49-56 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Golubić, K., Kurtović, G. & Dobrenić, N. (2013) Communication Strategy and Presence of the University Computing Centre (SRCE) on Internet Based Social Networks. U: Luzar-Stiffler, V. & Jarec, I. (ur.)Proceedings of the ITI 2013 35th International Conference on INFORMATION TECHNOLOGY INTERFACES.
@article{article, author = {Golubi\'{c}, Kruno and Kurtovi\'{c}, Gorana and Dobreni\'{c}, Nata\v{s}a}, year = {2013}, pages = {49-56}, keywords = {Presence on social networks, University Computing Centre, SRCE, communication strategy, Facebook, Twitter, Google+, YouTube, LinkedIn, foursquare.}, isbn = {978-953-7138-31-8}, title = {Communication Strategy and Presence of the University Computing Centre (SRCE) on Internet Based Social Networks}, keyword = {Presence on social networks, University Computing Centre, SRCE, communication strategy, Facebook, Twitter, Google+, YouTube, LinkedIn, foursquare.}, publisher = {Srce - University Computing Centre, University of Zagreb}, publisherplace = {Cavtat, Hrvatska} }
@article{article, author = {Golubi\'{c}, Kruno and Kurtovi\'{c}, Gorana and Dobreni\'{c}, Nata\v{s}a}, year = {2013}, pages = {49-56}, keywords = {Presence on social networks, University Computing Centre, SRCE, communication strategy, Facebook, Twitter, Google+, YouTube, LinkedIn, foursquare.}, isbn = {978-953-7138-31-8}, title = {Communication Strategy and Presence of the University Computing Centre (SRCE) on Internet Based Social Networks}, keyword = {Presence on social networks, University Computing Centre, SRCE, communication strategy, Facebook, Twitter, Google+, YouTube, LinkedIn, foursquare.}, publisher = {Srce - University Computing Centre, University of Zagreb}, publisherplace = {Cavtat, Hrvatska} }




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