Critical factors of the maritime yachting tourism experience: An impact-asymmetry analysis of principal components (CROSBI ID 215728)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Mikulić, Josip ; Krešić, Damir ; Kožić, Ivan
engleski
Critical factors of the maritime yachting tourism experience: An impact-asymmetry analysis of principal components
As the first study to explore key drivers of the maritime yachting experience, this study applies principal component analysis (PCA) and impact analysis (IAA) to the context of Croatian nautical tourism. In order to uncover critical factors of the yacht tourism experience, in a first step main experience dimensions are identified using PCA. In a second step, IAA is used on the identified dimensions to explore the possible existence of satisfiers and dissatisfiers—i.e. experience dimensions with a nonlinear impact on the tourist experience. The data used in this article were collected as part of the TOMAS Nautica Yachting study, an institutional survey-based study on attitudes and expenditures of yachtsmen in Croatia. Overall, 2, 171 nautical tourists were interviewed in 25 marinas and eight town ports along the coast and on the islands of Croatia during the 2012 tourism season. The results of this study provide interesting and valuable insight to policy-makers and stakeholders involved in maritime yachting tourism.
Nautical tourism; maritime yachting; tourist experience; yachting; impact-asymmetry analysis; Croatia
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Podaci o izdanju
32 (S1)
2015.
S30-S41
objavljeno
1054-8408
10.1080/10548408.2014.981628