engleski

Hotel companies as the main stakeholders of sustainable tourism development

The paradigm of sustainable development is generally accepted, however, the implementation of its principles is far from satisfactory level especially in countries in transition such as the Republic of Croatia. Struggling with the consequences of centralized system and transition as well as the consequences of privatization and the war, Croatia is unable to adapt to modern trends. Therefore, hotel companies, especially if they want to participate in global processes and become competitive at the market, should become a driving force of sustainable tourism development. Today, companies in the world develop corporate social responsibility (CSR) strategies that bring benefits not only to themselves but also to the wider community. Hotel companies in Croatia rarely develop such strategies and those hotels that partly deal with these problems are usually foreign-owned. This paper deals with precisely this issue and aims to show the benefits of using CSR strategies in hotel companies.

hotel companies; sustainable tourism development; corporate social responsibility (CSR)

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