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Service Innovation and Market Survival: Creating Business Intelligence Competency Centers to Maximize Competitive Advantage in Banking Groups (CROSBI ID 620823)

Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija

Puščak, Petra ; Turuk, Mladen Service Innovation and Market Survival: Creating Business Intelligence Competency Centers to Maximize Competitive Advantage in Banking Groups // 1st IBESRA Istanbul Conference Abstract Book / Matbaa, Djital (ur.). Istanbul: IBESRA Publications, 2014. str. 27-27

Podaci o odgovornosti

Puščak, Petra ; Turuk, Mladen

engleski

Service Innovation and Market Survival: Creating Business Intelligence Competency Centers to Maximize Competitive Advantage in Banking Groups

Recently, many organizations have started to form Business Intelligence Competency Centers – cross-functional teams with specific tasks, roles and responsibilities for promoting and supporting the effective use of business intelligence across the organization in order to achieve sustainable competitive advantage. The most important aspects of overall business intelligence strategy include infrastructure, technology and human capital. Although competency centers in multinational organization face various cultural, political and legal issues that have an impact on international activity, business intelligence knowledge shared throughout the organization contributes to business optimization and enhanced performance. Therefore, the aim of this paper will be to elaborate the importance of creating business intelligence competency centers in multinational bank organizations and to present a model in order to clarify the key milestones in creating successful team capable to deliver unique strategic projects solutions within the banking group.

business intelligence competency centers ; competitive advantage ; banking group

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Podaci o prilogu

27-27.

2014.

objavljeno

Podaci o matičnoj publikaciji

1st IBESRA Istanbul Conference Abstract Book

Matbaa, Djital

Istanbul: IBESRA Publications

978-605-84692-0-4

Podaci o skupu

1st International Business Economics Social Sciences Research Association (IBESRA) Conference

predavanje

29.12.2014-30.12.2014

Istanbul, Turska

Povezanost rada

Ekonomija