engleski

Nautical Tourism within TSA Framework: Case of Croatia

Different segments of nautical tourism, namely yachting/sailing and cruising can be extremely important tourism products for some countries, particularly those on the Mediterranean. Nautical tourism, as a country specific tourism activity is however given only limited recognition by UNWTO manuals concerning tourism statistics. Neither International Recommendations for Tourism Statistics 2008 nor 2008 Tourism Satellite Account: Recommended Methodological Framework give straightforward guidelines for measurement of yachting and cruising contribution to national tourism/economy. Similarly, there is scarce evidence of deeper economic insights of these two tourism products in both scientific and professional literature. Taking into account current characteristics of tourism demand in Croatia, with yachting and cruising accounting for significant part of total inbound tourism expenditures, as well as the potential for further development of nautical tourism, the aim of this paper is to present an exercise of nautical tourism measurement within the Tourism Satellite Account (TSA) methodological framework using Croatia as a case study. The paper emphasizes issues in measurement of tourism flows related to facilities accommodating tourists on yachts, such as marinas and ports which service mainly the nautical tourism demand in Croatia. The paper also points out unregistered (statistically) flows related to anchoring outside marinas and ports. A final issue is related to tourism flows (accommodation capacity, number of visitors and overnights, expenditures) on cruise ships. The above mentioned issues rise the necessity of clarifying concepts and definitions within basic tourism statistics, especially in relation to tourism statistics being utilized for policy development and for international comparison of nautical tourism figures and its contribution. The paper suggests and discusses the treatment/methodological approach to nautical tourism in TSA tables concerning internal consumption and production demonstrating the TSA results. Compiling the TSA for Croatia for 2011, nautical tourism appeared as a significant tourism product/activity, a fact not readily recognized within the standard structure of TSA tables.

Tourism Satellite Account ; Nautical Tourism ; Marina ; Yacht ; Cruise Tourism ; Croatia

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