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Competitive advantage and company's performance: exploring the differences and relationship (CROSBI ID 620236)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Talaja, Anita ; Ercegović, Josipa Competitive advantage and company's performance: exploring the differences and relationship // Proceeding in Advanced Research in Scientific Areas. Žilina: EDIS Publishing Institution of University of Zilina, 2013. str. 71-74

Podaci o odgovornosti

Talaja, Anita ; Ercegović, Josipa

engleski

Competitive advantage and company's performance: exploring the differences and relationship

Competitive advantage, although widely mentioned in strategic management, is not precisely defined. In other words, there is no consensus about the definition of competitive advantage, or the way it can be perationalized. Moreover, the terms performance and competitive advantage are often used as synonyms. In this study, competitive advantage and company’s performance are separately operationalized and measured. Empirical analysis, conducted on the sample of 152 Croatian companies, has shown that there is significant interdependence between competitive advantage and company’s performance, and that both, performance and competitive advantage are not related to the number of industries in which firm operates.

competitive advantage; firm performance; strategic management

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Podaci o prilogu

71-74.

2013.

objavljeno

Podaci o matičnoj publikaciji

Proceeding in Advanced Research in Scientific Areas

Žilina: EDIS Publishing Institution of University of Zilina

978-80-554-0825-5

Podaci o skupu

Advanced Research in Scientific Areas

ostalo

02.12.2013-06.12.2013

Žilina, Slovačka

Povezanost rada

Ekonomija