Competitive advantage and company's performance: exploring the differences and relationship (CROSBI ID 620236)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Talaja, Anita ; Ercegović, Josipa
engleski
Competitive advantage and company's performance: exploring the differences and relationship
Competitive advantage, although widely mentioned in strategic management, is not precisely defined. In other words, there is no consensus about the definition of competitive advantage, or the way it can be perationalized. Moreover, the terms performance and competitive advantage are often used as synonyms. In this study, competitive advantage and company’s performance are separately operationalized and measured. Empirical analysis, conducted on the sample of 152 Croatian companies, has shown that there is significant interdependence between competitive advantage and company’s performance, and that both, performance and competitive advantage are not related to the number of industries in which firm operates.
competitive advantage; firm performance; strategic management
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Podaci o prilogu
71-74.
2013.
objavljeno
Podaci o matičnoj publikaciji
Proceeding in Advanced Research in Scientific Areas
Žilina: EDIS Publishing Institution of University of Zilina
978-80-554-0825-5
Podaci o skupu
Advanced Research in Scientific Areas
ostalo
02.12.2013-06.12.2013
Žilina, Slovačka