engleski

Mobile Telephony Price Benchmarking in Croatia

To extend the understanding of which operator provides the lowest price we have conducted mobile telephony price benchmarking in Croatia for 2014. During this period we have collected data for 21 residential tariffs of the three largest Croatian mobile network operators. Five pre-defined usage baskets were used to simulate various usage patterns. Analytical tool was developed to calculate the cost. Results suggest that, in overall, the most cost-effective operator is Tele2, followed by Hrvatski telekom and Vipnet. These results can be used for operators’ strategic positioning on the market, and by end-users and experts alike in decision making about mobile tariffs.

Mobile tariff; Benchmark; Mobile operators

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