engleski

The Impact of Retail Ready Packaging on FMCG Supply Chain Members

Introduction: Retail Ready Packaging, as the secondary transport packaging which quickly and easy convert in display tray, is most used among fast moving consumer goods, which have the highest turnover and require the most often shelf replenishment. Conceived by retailers to improve in-store operations, RRP mostly benefits to retailers and these benefits are quite well known. But RRP implementation affects as well other members of supply chain, therefore holistically approach is necessary, especially during the RRP design, in order to achieve the highest possible effectiveness. Method: Through SWOT analysis for different supply chain members, Retail Ready Packaging’s impacts will be summarized and categorized. Results and discussion: SWOT analysis for each SC member regarding RRP use has shown few important primarily logistical aspects to take into consideration that were not considered from retail point of view. Also, research has shown some opportunities for improvement of RRP use on all SC levels.

Retail ready packaging ; FMCG supply chain ; supply chain members ; relationships in supply chain.

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