engleski

THE INFLUENCE OF COLOR IN DIGITAL MEDIA ON USER EXPERIENCE

Computers have become a part of everyday life and more and more people, especially younger ones, spend long time watching at the screen of a laptop, tablet or a smartphone. So it`s an imperative for web and graphic designers to know how to make a product in digital world to be visually attractive. Color is considered to be one of the most important elements of a graphic user interface. The aim of this research was to examine how users experience colors in user interface and how their perception of colors attracts their attention. This was done with two different online surveys and an experiment where two websites were designed. The results showed that color can be used to control the way websites are used.

user experience; graphic user interface; color; digital media

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