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English for Communication Management 1


Miškulin Saletović, Lucia; Beljo, Adrian
English for Communication Management 1 / Anne Bernays (ur.).
Zagreb: Edward Bernays Visoka škola za komunikacijski menadžment, 2014


Naslov
English for Communication Management 1

Autori
Miškulin Saletović, Lucia ; Beljo, Adrian

Vrsta, podvrsta i kategorija rada
Obrazovni materijali, -, -

Izdavač
Edward Bernays Visoka škola za komunikacijski menadžment

Grad
Zagreb

Godina
2014

Stranica
159

ISBN
978-953-58317-0-9

Ključne riječi
English; communication management; reading; listening; vocabulary

Sažetak
English for Communication Management 1 is primarily intended for undergraduate students of the Edward Bernays College of Communication Management. In addition, it is suitable for undergraduate and graduate students of other higher education institutions, especially those enrolled in study programmes such as communication sciences, political science, journalism, marketing, sociology and the like. The aims are to improve students’ reading skills, to further develop their listening skills and to enrich their vocabulary. It is comprised of eight units, each further subdivided into three sections – reading comprehension, listening comprehension and vocabulary development. The topics included are partly of a general nature (Language Learning, Studying Abroad and Sports), however, most are directly related to the students’ field of study, i.e. communication management (Branding, Presenting Effectively, PR Tools, Social Media and Etiquette).

Izvorni jezik
Engleski

Znanstvena područja
Filologija

Ustanove
Hrvatski studiji, Zagreb