engleski

Identites on the net: Gender and National Stereotypes on Croatian Internet Portals

This article combines content analysis and semiotic analysis to discuss various ways of creating identity in the new media products in Croatia, as well as the way they relate to the representational paradigm specific to Croatian society in the late 1990s and at the beginning of the 21st century. The results of the analysis of this paradigm, as represented on the web-sites of the major Croatian ISPs (Hinet and Iskon, Klik) and other mainstreams portals (Monitor, Hej), are then put into the context of a wider discussion of the influence new technologies bear upon the structuring of political discourse. At the same time, the article is a contribution to the analysis of the media representations of gender and national stereotypes in Croatia. This is a relatively unexplored field, and those analyses that have been made thus far take up old media content as their subject-matter.

internet portals; identity; national; gender; stereotypes; content analysis; semiotic analysis; representation

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