engleski

The changing role of ICT competitiveness: Case of slovenian hotel Sector

The purpose of the paper is to survey the role of ICT (Information and Communication Technology) for hotel firm's competitiveness. Based on competitive advantage factor and resource theory, this paper empirically tests the competitiveness position of ICT over a period of time, with a special attention to different generations of ICT technologies. Electronic survey instrument has been used to collect Slovenian hotel manager’s opinion on competitiveness resources in 2000 and 2010. Hypothesis testing and cluster analyse has been applied, SPSS has been used. The paper findings indicate that hotels need time to recognize the competitiveness potential of every new resource and once they start to implement it, its importance may change over time. Some firms might be slower in implementing new ICT resources, yet, over time, the resource use converges among the firms. The process is repeated with every new ICT generation. The study informs firms and researchers on practical and research issues forthcoming with the ICT progression into the new forthcoming technologies, such as web 3.0. Research results directly benefits hotel managers by providing actual information how to employ different generations of ICT. The contribution is the novel way of connecting firm’s competitiveness with different web generations in time.

information and communication technology; competitiveness; hotel industry; Slovenia.

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