Mobile Marketing Communication In Scientific Environment (CROSBI ID 615621)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Andrlić, Berislav ; Hak, Mario
engleski
Mobile Marketing Communication In Scientific Environment
Mobile marketing is the process of marketing to the people via their mobile devices in scientific environment. This is really just an extension of internet marketing, as more and more proffesors and students are starting to spend more time on their mobile devices and less time on their computers it was inevitable that the internet marketers would move into this form of marketing. With the increasingly widespread use of smartphones, app usage has also greatly increased. Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. That allows direct engagement, payment, and targeted advertising. This paper will give an theoretical and practical overview of marketing functionality of most used apps in Croatian scientific enviroment such as: LinkedIn, Dropbox, Edmodo, Evernote, Meebo Mobile, etc., compared with satisfaction of users in Croatian scientific environment. Case study is done on author research of Metel Win app in library marketing.
marketing ; mobile ; Internet
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Podaci o prilogu
235-245.
2014.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of 3rd International Conference Employment, Education and Enterpreneuership EEE 2014
Beograd: Faculty of Business Economics and Enterpreneuership
978-86-6069-105-9
Podaci o skupu
3rd International Conference Employment, Education and Enterpreneuership EEE 2014
predavanje
15.10.2014-17.10.2014
Beograd, Srbija