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Mobile Marketing Communication In Scientific Environment (CROSBI ID 615621)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Andrlić, Berislav ; Hak, Mario Mobile Marketing Communication In Scientific Environment // Proceedings of 3rd International Conference Employment, Education and Enterpreneuership EEE 2014. Beograd: Faculty of Business Economics and Enterpreneuership, 2014. str. 235-245

Podaci o odgovornosti

Andrlić, Berislav ; Hak, Mario

engleski

Mobile Marketing Communication In Scientific Environment

Mobile marketing is the process of marketing to the people via their mobile devices in scientific environment. This is really just an extension of internet marketing, as more and more proffesors and students are starting to spend more time on their mobile devices and less time on their computers it was inevitable that the internet marketers would move into this form of marketing. With the increasingly widespread use of smartphones, app usage has also greatly increased. Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. That allows direct engagement, payment, and targeted advertising. This paper will give an theoretical and practical overview of marketing functionality of most used apps in Croatian scientific enviroment such as: LinkedIn, Dropbox, Edmodo, Evernote, Meebo Mobile, etc., compared with satisfaction of users in Croatian scientific environment. Case study is done on author research of Metel Win app in library marketing.

marketing ; mobile ; Internet

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Podaci o prilogu

235-245.

2014.

objavljeno

Podaci o matičnoj publikaciji

Proceedings of 3rd International Conference Employment, Education and Enterpreneuership EEE 2014

Beograd: Faculty of Business Economics and Enterpreneuership

978-86-6069-105-9

Podaci o skupu

3rd International Conference Employment, Education and Enterpreneuership EEE 2014

predavanje

15.10.2014-17.10.2014

Beograd, Srbija

Povezanost rada

Ekonomija