engleski

Tourists' attitudes toward ecologically produced food

Purchase and consumption of ecologically produced food is an upward trend on the food markets in Europe. In first line consumers are becoming more aware about their well being and health, therefore consuming ecologically produced foods and drinks is a way of becoming more conscious about ones health and a statement of lifestyle. Consummation of ecologically produced food creates a vision of healthier eating habits and higher quality of life comparing to consumption of conventionally produced food. In the second line consumption of ecologically produced food relies to attitudes of responsibility to “mother nature”, connection to nature, saving the planet Earth and protection of environment. Therefore consumers of such food are more social responsible and conscious about the future of the planet Earth. Regarding the branch of tourism in economical terms the offer of ecologically produced food is seen as a part of gastronomy offer and a selective form of offer. The availability and range of products from ecological production differs from destination to destination. In the Croatian case the offer of ecologically produced foods and drink is quite a new trend. In Istria as a destination leading in new trends the offer of ecologically produced foods and drinks are scarce and scattered. Therefore in our research we have tried to validate the potentials of implementing ecologically produced food in the offer of tourist facilities in accordance to tourists’ preferences. On the scientific project „Valorisation of selective forms of tourism in sustainable development of rural spaces” a survey was pursued on a sample of tourists with intention to determine their interest for ecologically produced food during their stay in Istria. We examined 1.028 questionnaires and we found that tourist have different attitudes toward ecologically produced food depending on land of origin and to certain socio demography features.

Tourists; attitudes; ecologically produced food.

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