hrvatski

Razvoj i uloga gastronomske ponude u turističkom proizvodu

Gastronomical tourism represents one of the selective forms of tourism and it is closely tied to enological tourism.The gastro tourism product along with accomodation belongs to the basic tourist product, although research shows that gastronomy as a primary motive of travelling encompasses a very small part of the tourist market. Multiple benefits are achieved by the development of gastro tourism destination. Firstly, authentic meals and traditional way of diet is preserved and secondly, the complete quality of the destination product is elevated. Gastro tourism product is an integral product of all other selective forms of tourism, which means that elevating the quality of the gastro tourism product raises the product quality of other forms of tourism.In this paper, the role of gastronomical tourism is researched by the example of three destinations: Opatija, Rab and Portorož.The current state and the development of the gastro offer will be analysed.

gastronomija; proizvod gastronomskog turizma; destinacijski proizvod; Opatija; Portorož; Rab

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