engleski

Experiences of Apps Usage in Wine Marketing

This preliminary study brings theoretical and practical comparative analysis of the mobile marketing in wine tourism. It was seen growth in the number of users of mobile applications in tourism, which brings numerous advantages in wine marketing by Croatian managers. This paper analyzes the functions of the world's leading application for a wine that can be put into operation the development of Croatian tourism market and branding Croatia as wine region.

wine industry; tourism; mobile marketing

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