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Pregled bibliografske jedinice broj: 717172

The role of gender and situational factors in wine consumption of generation Y


Dlačić, Jasmina; Kadić-Maglajlić, Selma
The role of gender and situational factors in wine consumption of generation Y // South East European Journal of Economics and Business, 8 (2013), 1; 48-56 (podatak o recenziji nije dostupan, članak, znanstveni)


Naslov
The role of gender and situational factors in wine consumption of generation Y

Autori
Dlačić, Jasmina ; Kadić-Maglajlić, Selma

Izvornik
South East European Journal of Economics and Business (1840-118X) 8 (2013), 1; 48-56

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Wine consumption ; wine consumption motivators ; Generation Y ; Bosnia and Herzegovina ; Croatia

Sažetak
The purpose of this study is to analyze the factors influencing wine consumption of Generation Y consumers in the context of two countries from South-Eastern Europe (Bosnia - Herzegovina, and Croatia). Analysis reveals that self-expression, sociability, tradition and food are significant predictors of wine consumption. Multivariate regressions have been applied in order to explain the influences of the abovementioned factors on wine consumption. Research findings show that specific gender and situational differences exist in the wine consumption behaviour of Generation Y. This paper discusses theoretical, empirical and practical implications, and offers ideas for further research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Rijeka

Autor s matičnim brojem:
Jasmina Dlačić, (281265)

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Emerging Sources Citation Index (ESCI)
  • Scopus
  • EconLit


Uključenost u ostale bibliografske baze podataka:


  • EconLit
  • International Bibliography of the Social Sciences (IBSS)
  • EBSCO - Business source complete
  • SCOPUS