Towards a metric for on-page search engine optimization (CROSBI ID 614401)
Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Matošević, Goran
engleski
Towards a metric for on-page search engine optimization
Search engine optimization (SEO) techniques involve „on-page“ and „off-page“ actions taken by web developers and SEO specialists with aim to increase the ranking of web pages in search engine results pages (SERP) by following recommendations from major search engine companies. In this paper we explore the possibility of creating a metric for evaluating on-page SEO of a website. A novel „krank“ metric is proposed which takes into account not only the presence of certain tags in HTML of a page, but how those tags are used with selected keywords in selected domain. The „k-rank“ is tested in domain of education by ranking and comparing university websites from Croatia and UK. The overview of results showed that „k- rank“ can be used for rank and comparison of how websites utilize on-page SEO.
Search engine optimization ; on-page SEO ; website ranking ; k-rank ; website keywords
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Podaci o prilogu
194-199.
2014.
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objavljeno
Podaci o matičnoj publikaciji
Central European conference on information and intelligent systems
Hunjak, T., Lovrenčić, S., Tomičić, I.
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu
1847-2001
Podaci o skupu
Central European Conference on Information and Intelligent Systems
predavanje
17.09.2014-19.09.2014
Varaždin, Hrvatska