engleski

Advanced User Profiles for the SmartSocial Platform: Reasoning upon Multi-Source User Data

A modern information and communication technologies (ICT) user is a mobile user that generates user data on a daily basis through numerous online accounts and plethora of services (e.g., telecommunication services, Internet based social networking services and various other Internet services). The SmartSocial Platform is a platform for context- aware social networking of modern ICT users and as such requires information- rich user profiles in order to provide personalization through new innovative services and applications. Consequently, the SmartSocial Platform supports creation of advanced user profiles from heterogeneous data sources. An added value created with the process of user profiling based on multi-source user data is evaluated through proof of concept services of calculating user influence and trust among users.

user profiles ; social networking ; context-awareness ; mobile users ; big data

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