engleski

What makes universities competitive and how to achieve that

Modern university does not have the role, which it once used to have, of enlightening the society, producing students and publishing research. It is becoming a place for communicating knowledge in society (Delanty, 2001). Development and promotion of entrepreneurship has been a strategic objective of the policies of both EU member states and pre-accession counties, and the European Commission has identified fostering a stronger culture of entrepreneurship and entrepreneurial mindsets, particularly among young people, as one of the key activities. Influence that demographic factors, attributes, attitudes, beliefs and intentions have in the development of entrepreneurial behavior has substantially been documented in the literature. However, the role of education in previous models has been unjustly neglected. In order to define the impact that teaching has on the development of entrepreneurial behavior, an empirical research was carried out with a sample of 324 students of Josip Juraj Strossmayer University in Osijek. The results indicate that it is possible to stimulate the development of entrepreneurial behavior through teaching at universities, in particular by developing competences. The research has also highlighted the role of experience gathered during informal and non-formal education in influencing entrepreneurial behavior. It is suggested that in order to increase the competitiveness of universities and influence students’ entrepreneurial behavior, it is necessary to consider ways of using the potential of informal and non-formal education, and supplement university courses with experiential teaching methods.

entrepreneurship; entrepreneurial behavior; competences; experiential teaching methods; informal and non-formal education

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