engleski

The Subject of Rural Areas in Croatian Daily Newspapers

The mediatization of countryside has multiple effects on sociocultural, economic and political life of rural population. By spreading various and valuable information, the media can ontribute to the awareness and education of rural population and accordingly immediately influence the development of rural communities. At the same time the media can significantly contribute to the knowledge of urban population about the importance of rural spaces and in this way contribute to wider global social affirmation of rural population. It is widely known that the printed media, unlike any other, offers the higher level of written subject analyticity. Therefore, the aim of this research is to find out the number of articles on the topic of village, their subjects and the purpose of publishing based on the example of daily Croatian newspapers. The research has been conducted on three national and two regional newspapers in Croatia, published in February and March 2012. The method of content analysis was used and the unit of analysis was newspaper article. The research proved the rare appearance of rural subjects. Only 111 of the total number of newspaper articles are of the rural thematic. Furthermore, there is no significant difference in the number of articles on the countryside topic published in national or in regional newspapers. In addition to that, it has been noted that national newspapers deal with issues of general national interest, while regional cover more local subjects connected with daily life. When considering countryside topics, the journalists of national newspapers tend to have sensationalist approach, on the other hand the articles of regional newspapers reflect the balance in intonation. That is the reason why non-sensational topics on countryside are less present in the daily national newspapers. As a consequence they are at the margins of media space.

countryside; rural development; media

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