engleski

Application of web marketing in promotion of continental tourist destination

Promotion of tourist destinations in the modern tourist market is impossible without the use of internet marketing, whose essence is web marketing. Previous studies of consumer behavior in selecting tourist destinations for holiday and travel indicated the importance of the content posted on the websites of tourist destinations. The subject of this research is the implementation of web marketing in the promotion of continental tourist destinations for example of the Brodsko- posavska county. To evaluate the use of web marketing in the promotion of tourist destinations a content analysis was used. The websites of tourist offices, hotels and travel agencies were evaluated. The research shows the lack of tapping the full potential of web marketing in the promotion of analyzed tourist destinations.

Internet marketing; web marketing; promotion; tourist destination; content analysis

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