Application of web marketing in promotion of continental tourist destination (CROSBI ID 613028)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Lončarić, Dina ; Čuić Tanković, Ana ; Ramić, Magdalena
engleski
Application of web marketing in promotion of continental tourist destination
Promotion of tourist destinations in the modern tourist market is impossible without the use of internet marketing, whose essence is web marketing. Previous studies of consumer behavior in selecting tourist destinations for holiday and travel indicated the importance of the content posted on the websites of tourist destinations. The subject of this research is the implementation of web marketing in the promotion of continental tourist destinations for example of the Brodsko- posavska county. To evaluate the use of web marketing in the promotion of tourist destinations a content analysis was used. The websites of tourist offices, hotels and travel agencies were evaluated. The research shows the lack of tapping the full potential of web marketing in the promotion of analyzed tourist destinations.
Internet marketing; web marketing; promotion; tourist destination; content analysis
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Podaci o prilogu
543-552.
2014.
objavljeno
Podaci o matičnoj publikaciji
Društvo i tehnologija 2014. – Dr. Juraj Plenković
Plenković, M., Galičić, V., Toplak, L.
Zagreb: Međunarodna federacija komunikoloških društava, Hrvatsko komunikološko društvo, Alma Mater Europaea
978-953-6226-27-6
Podaci o skupu
XXI. Međunarodni znanstveni skup Društvo i tehnologija 2014. - Dr. Juraj Plenković
predavanje
28.06.2014-30.06.2014
Opatija, Hrvatska