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Pregled bibliografske jedinice broj: 705507

Advertising Design as Cultural Strategy


Vukić, Feđa
Advertising Design as Cultural Strategy // Tradition, Transition, Trajectories: Major or Minor Influences, Proceedings / Barbosa, Helena ; Calvera, Anna (ur.).
Aveiro: UA Editora, University of Aveiro, 2014. str. 273-278 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Advertising Design as Cultural Strategy

Autori
Vukić, Feđa

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Tradition, Transition, Trajectories: Major or Minor Influences, Proceedings / Barbosa, Helena ; Calvera, Anna - Aveiro : UA Editora, University of Aveiro, 2014, 273-278

ISBN
978-972-789-421-5

Skup
Tradition, Transition, Trajectories: Major or Minor Influences

Mjesto i datum
Aveiro, Portugal, 08-12.07.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Advertising ; culture ; ideology ; consumerism

Sažetak
Authors, otherwise active in the field of visual art were also active in commercial communication within the context of state-planned economy in former socialist Yugoslavia, and in Croatia, industrially the most developed federal state. Since there was no significant market competition, hence no need for strong distinction through symbolic values, all large companies focused on their basic task: mass industrial production of goods. Consequently, the artists engaged in "advertising graphics" had considerable freedom of expression, exploration and application of innovative communication concepts. However, in the early 60’s this model was already disputed in the highest-level political forums.

Izvorni jezik
Engleski

Znanstvena područja
Znanost o umjetnosti



POVEZANOST RADA


Ustanove
Arhitektonski fakultet, Zagreb

Autor s matičnim brojem:
Feđa Vukić, (285161)