engleski

The system of experiences: forgotten management tool?

Modern consumers are in a constant search for a wide range of experiences, but most importantly, they are willing to pay for it. From a manager's perspective, attractive experiences represent the final step on the progression of economic value and have become products that require a lot of effort to create, develop and eventually sell. Since sport and tourism are highly individualised constructs, managers in sports (and) tourism should undertake an extra effort to recognise the needs of their guests and clients and to adapt their offers. In many cases, it happens unconsciously and unsystematically. However, existing literature provides managers with a simple tool to make the planning and creation of new experiences easier. The aim of this paper is to provide a brief overview on the system of experiences from the managerial point of view. The existing model with four realms of an experience will be presented and explained. Practical examples are used to confirm the importance and the simplicity of its application in sport and tourism. The findings obtained in this paper can be used by managers in order to better serve sports and sports tourism needs.

experiences; manager; sport; tourism

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