engleski

Virtual organization - the future has already begun

A virtual organization is a collection of geographically distributed, functionally and/or culturally diverse entities that are linked by electronic forms of communication and rely on lateral, dynamic relationships for coordination. Virtual organizations provide employees the freedom to work from any place and at any time. Identification has been considered to be the glue linking virtual workers and their organizations. In this context the question may be raised how employees in virtual organizations sustain organizational identification. However, the real question is whether organizational identification is needed at all and whether any glue, except communication, is needed to link virtual workers and their organization. The virtual organisation in the future will have an almost infinite variety of structures, all of them fluid and changing. The focus of virtual organizations will inevitably shift from ―who we are‖ to ―what we are doing‖, from organizational structure to projects or products.

virtual organization; organizational identification; communication; shared vision

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