Napredna pretraga

Pregled bibliografske jedinice broj: 704096

Vertical Marketing Systems, Supply Chains and the New Indices of Retailing’s Significance


Segetlija, Zdenko; Mesarić, Josip; Dujak, Davor
Vertical Marketing Systems, Supply Chains and the New Indices of Retailing’s Significance // Pre-Conference Proceedings of The 11th International Conference on Logistics & Sustainable Transport 2014 / Ipavec, Vesna Mia ; Kramberger, Tomaž (ur.).
Celje, Slovenija: University of Maribor, Faculty of Logistics, Celje, Slovenia, 2014. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Vertical Marketing Systems, Supply Chains and the New Indices of Retailing’s Significance

Autori
Segetlija, Zdenko ; Mesarić, Josip ; Dujak, Davor

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Pre-Conference Proceedings of The 11th International Conference on Logistics & Sustainable Transport 2014 / Ipavec, Vesna Mia ; Kramberger, Tomaž - Celje, Slovenija : University of Maribor, Faculty of Logistics, Celje, Slovenia, 2014

ISBN
978-961-6962-00-1

Skup
The International Conference on Logistics & Sustainable Transport 2013

Mjesto i datum
Celje, Slovenija, 19-21.06.2014.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Retail chains; retailing; retail supply chain; significance of retailing; vertical marketing systems

Sažetak
In modern vertical marketing systems (i.e., in grocery sector), the greatest power is demonstrated by retail chains, and producers depend thereupon. This paper analyzes vertical marketing systems and the role of retailing therein. Specially analyzed is the power of retail chains’ demand with regard to the entire supply chains they head, as well as the present-day new competition in retailing and modern business concepts related to the vertical marketing systems. Additionally, analyzed are also select indicators to examine the significance of retailing in an individual national economy. The purpose of this paper is to emphasize the new indicators of significance of retailing in economy with regard to the realized GDP, as a chain value component. These indicators complement the usual retailing significance analyses from the point of view of its share in the number of employees and the number of companies. From the conducted analysis, one may conclude that the vertical marketing systems become increasingly important, and retailng assumes a new role in economy in that sense. Thus, new indices of retailing significance might also be necessary.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Osijek