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Pregled bibliografske jedinice broj: 703477

Influence of Music on Emotions and Perceptions Of a Healthcare Institution Quality


Šepac, Marija; First Komen, Ivana; Vujičić, Maja
Influence of Music on Emotions and Perceptions Of a Healthcare Institution Quality // 13th IAPNM congress: public, social and nonprofit marketing - Value creation and quality of life improvement / Leko Šimić, M. (ur.).
Osijek: University of J, J.Strossmayer Osijek, Faculty of economics ; CROMAR ; IAPNM - International Association on Public and Nonprofit Marketing , 2014. 23-23., 2014. (predavanje, međunarodna recenzija, sažetak, znanstveni)


Naslov
Influence of Music on Emotions and Perceptions Of a Healthcare Institution Quality

Autori
Šepac, Marija ; First Komen, Ivana ; Vujičić, Maja

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
13th IAPNM congress: public, social and nonprofit marketing - Value creation and quality of life improvement / Leko Šimić, M. - Osijek : University of J, J.Strossmayer Osijek, Faculty of economics ; CROMAR ; IAPNM - International Association on Public and Nonprofit Marketing , 2014. 23-23., 2014

Skup
13th IAPNM congress: public, social and nonprofit marketing - Value creation and quality of life improvement

Mjesto i datum
Osijek, Hrvatska, 12-14.06. 2014.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Quality perceptions; emotions; music; healthcare institution

Sažetak
One of the direct ways of influencing emotions and service quality perception is by music stimuli. Purpose of this research is to examine the impact of music with different combination of musical elements (i.e. sad vs. happy music) on respondents’ emotions (positive and negative) and their perceptions of a healthcare institution quality. Results, in alliance with previous research, demonstrate a strong relationship between emotions and healthcare institution quality perceptions. Contrary to expectations, research results have not confirmed effect of music (neither sad nor happy) on emotions of respondents nor on their healthcare institution quality perceptions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Rijeka