engleski

Balanced Organizational Values and Their Importance to an Organization

The objective of present paper is to discuss the role of balanced organizational values as a predictor of business success in modern business conditions. In doing so, we mention some of the best known and most widely used approaches and models dealing with concept of balanced values. Particular attention is paid to the role of balanced values in the organizational context, in a way that they are aligned with the organizational mission. Finally, we raise the question whether such innovative approach to the study of organizational values could help modern business organizations to be more effective, or more precisely – to achieve several different and even conflicting goals, as an increasing need on the highly competitive market.

organizational values; balanced values; business success

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