Marketing of energy and social responsability: Exploring the customer satisfaction (CROSBI ID 612236)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Radulović, Duško ; Klanac, Anita
engleski
Marketing of energy and social responsability: Exploring the customer satisfaction
Energy market liberalization, environmental issues and customers’ social problems require social marketing approach in order to achieve energy customer satisfaction and sustainable energy company development. The purpose of this paper is to examine energy company social responsibility perspectives and its functioning in liberalized and competitive energy market, regarding the level of customer satisfaction. The aim of this paper is to examine the correlation of energy customer level of satisfaction and function of social responsibility marketing in energy company. Research included survey on customers of gas and district heating service in the local community. Those results were tested and final findings indicate that energy company social responsibility marketing activities correlates with the level of energy customer satisfaction. Therefore, new marketing relation of energy social responsibility is presented in order to establish community sustainable development.
Marketing; energy; social responsibility; customer; sustainable development
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Podaci o prilogu
23-23.
2014.
objavljeno
Podaci o matičnoj publikaciji
13th IAPNM congress: public, social and nonprofit marketing - Value creation and quality of life improvement
Osijek: Hrvatska udruga za marketing (CROMAR)
Podaci o skupu
13th IAPNM CONGRESS: Public, social and nonprofit marketing: Value creation and quality of life improvement
predavanje
12.06.2014-14.06.2014
Osijek, Hrvatska