engleski

Croatian companies’ corporate social responsibility programs: content analysis

Corporate social responsibility (CSR) is a concept whereby companies integrate social and environmental concerns in their business activities and relationships with stakeholders. CSR is a voluntary initiative which refers to activities that are considered to go beyond the minimum statutory regulations. However, under the influence of globalization and information technology revolution, social expectations from companies have risen considerably, making CSR a prerequisite for survival and a source of positive differentiation from the competition. The objective of this study was to explore corporate social responsibility in Croatian companies, with the aim of identifying CSR programs represented in three broad categories: economic, social and environmental initiatives. To that end, the study employed content analysis to survey the websites of 20 Croatian companies. The research findings contribute to managers of Croatian companies as well as multinational corporations inside Croatia to improve CSR practices in the country with different value systems from more developed countries where contemporary CSR evolved.

corporate social responsibility ; management ; Croatia ; national context ; content analysis

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