engleski

International Business from the Central European Perspective

There is obviously a regional specifics of international business in widely recognized Central Europe including both CEE and SEE countries. On the other hand, there is a theoretical and empirical gap in the literature, thus this monographic book is a kind of the answer trying to fulfill this niche. The book includes 10 chapters and is divided into four thematic parts. The first two chapters (chapter 1 and 2) deal with the Europeanisation as a special case of internationalisation processes, and can be considered as the introduction. The next three chapters (chapter 2, 3 and 4) discuss the process of internationalisation from the business perspective. International entrepreneurship as a special theme within international business is included in next three chapters (6, 7 and 8). The last two chapters (9 and 10) end the book with the very crucial issues of international marketing. All ten chapters reveal the Central European specifics and features of international business.

international business; CEE; Central Europe; economics

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