Pregled bibliografske jedinice broj: 701402
Analysing Destination Readiness for Branding: A Case Study of Croatia
Analysing Destination Readiness for Branding: A Case Study of Croatia // 7th World Conference for Graduate Research in Tourism, Hospitality and Leisure: Proceedings Book / Kozak, Metin ; Kozak, Nazmi (ur.).
Anakara: Anatolia: An International Journal of Tourism and Hospitality Research, 2014. str. 527-530 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 701402 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Analysing Destination Readiness for Branding: A Case Study of Croatia
Autori
Telišman-Košuta, Neda ; Ivandić, Neven
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
7th World Conference for Graduate Research in Tourism, Hospitality and Leisure: Proceedings Book
/ Kozak, Metin ; Kozak, Nazmi - Anakara : Anatolia: An International Journal of Tourism and Hospitality Research, 2014, 527-530
ISBN
978-605-4940-25-7
Skup
7th World Conference for Graduate Research in Tourism, Hospitality and Leisure
Mjesto i datum
Istanbul, Turska, 03.06.2014. - 07.06.2014
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
destination; branding; Croatia; stakeholders
Sažetak
There has been a growing interest in tourism destination branding among both academics and destination marketing practitioners over the last decade. Croatia has been no exception with national, regional and local branding strategies being usually tackled within destination development or marketing plans. Judging, however, from current destination management practices in Croatia, there does not seem to be sufficient understanding of the destination branding process on either the consultants’ or the stakeholders’ side. This research study aims to address stakeholder dynamics as these may bear on the readiness and capability of Croatian destinations to engage in branding.
Izvorni jezik
Engleski
