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Pregled bibliografske jedinice broj: 701402

Analysing Destination Readiness for Branding: A Case Study of Croatia


Telišman-Košuta, Neda; Ivandić, Neven
Analysing Destination Readiness for Branding: A Case Study of Croatia // 7th World Conference for Graduate Research in Tourism, Hospitality and Leisure: Proceedings Book / Kozak, Metin ; Kozak, Nazmi (ur.).
Anakara: Anatolia: An International Journal of Tourism and Hospitality Research, 2014. str. 527-530 (predavanje, međunarodna recenzija, sažetak, znanstveni)


CROSBI ID: 701402 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Analysing Destination Readiness for Branding: A Case Study of Croatia

Autori
Telišman-Košuta, Neda ; Ivandić, Neven

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
7th World Conference for Graduate Research in Tourism, Hospitality and Leisure: Proceedings Book / Kozak, Metin ; Kozak, Nazmi - Anakara : Anatolia: An International Journal of Tourism and Hospitality Research, 2014, 527-530

ISBN
978-605-4940-25-7

Skup
7th World Conference for Graduate Research in Tourism, Hospitality and Leisure

Mjesto i datum
Istanbul, Turkey, 03-07.06.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
destination; branding; Croatia; stakeholders

Sažetak
There has been a growing interest in tourism destination branding among both academics and destination marketing practitioners over the last decade. Croatia has been no exception with national, regional and local branding strategies being usually tackled within destination development or marketing plans. Judging, however, from current destination management practices in Croatia, there does not seem to be sufficient understanding of the destination branding process on either the consultants’ or the stakeholders’ side. This research study aims to address stakeholder dynamics as these may bear on the readiness and capability of Croatian destinations to engage in branding.

Izvorni jezik
Engleski



POVEZANOST RADA


Profili:

Avatar Url Neda Telišman-Košuta (autor)

Avatar Url Neven Ivandić (autor)


Citiraj ovu publikaciju:

Telišman-Košuta, Neda; Ivandić, Neven
Analysing Destination Readiness for Branding: A Case Study of Croatia // 7th World Conference for Graduate Research in Tourism, Hospitality and Leisure: Proceedings Book / Kozak, Metin ; Kozak, Nazmi (ur.).
Anakara: Anatolia: An International Journal of Tourism and Hospitality Research, 2014. str. 527-530 (predavanje, međunarodna recenzija, sažetak, znanstveni)
Telišman-Košuta, N. & Ivandić, N. (2014) Analysing Destination Readiness for Branding: A Case Study of Croatia. U: Kozak, M. & Kozak, N. (ur.)7th World Conference for Graduate Research in Tourism, Hospitality and Leisure: Proceedings Book.
@article{article, year = {2014}, pages = {527-530}, keywords = {destination, branding, Croatia, stakeholders}, isbn = {978-605-4940-25-7}, title = {Analysing Destination Readiness for Branding: A Case Study of Croatia}, keyword = {destination, branding, Croatia, stakeholders}, publisher = {Anatolia: An International Journal of Tourism and Hospitality Research}, publisherplace = {Istanbul, Turkey} }
@article{article, year = {2014}, pages = {527-530}, keywords = {destination, branding, Croatia, stakeholders}, isbn = {978-605-4940-25-7}, title = {Analysing Destination Readiness for Branding: A Case Study of Croatia}, keyword = {destination, branding, Croatia, stakeholders}, publisher = {Anatolia: An International Journal of Tourism and Hospitality Research}, publisherplace = {Istanbul, Turkey} }




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