engleski

STRATEGIC MANAGEMENT ISSUES OF CROATIAN NATIONAL SPORT FEDERATIONS

Although a large number of sport organizations are non-profit, achieving the best sports results possible while at the same time using financial resources efficiently leads to the need for strategic planning methods and tools. Compared to a decade ago, literature and educational opportunities for professional development are nowadays much more widely available and yet many sport organizations in Croatia still do not develop and adopt strategic development plans. This paper presents the results of a survey conducted among national sport federations under an umbrella of Croatian Olympic Committee with an aim to determine their attitudes regarding main development directions of sport in Croatia. The research builds on a similar research conducted by Škorić (2011) which revealed devastating facts regarding the use of some of the main strategic planning instruments. The results obtained by this survey show clear progress. Although it is still early to speak about comprehensive strategic planning, its individual elements are used by the majority of national sport federations in Croatia.

strategic planning in sport; national sport federations; sport management; Croatia

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