engleski

The national versus the European: A transformed social role of the Croatian media

The effort to discuss European society entails an analysis of communication and interaction between the national and European levels of social organization expressed in the respective political, economic and cultural institutions that structure such interactions. Interactive communication may be best reflected in the media organized by public media policies and media regulation. The aim of this paper is to discuss the national/European interaction through the analysis of Croatian media policy and its relation to the European contemporary media landscape regulation. The 'soft' influences of the European media regulations have incited major changes in the regulation and organization of the mediated communication at the national Croatian level and provoked a kind of 'national response' expressed through media policy and regulation. The establishment of media policy and efforts to support free and independent media incited changes in the media's social role and their operation in Croatia. Despite a rather successful transfer of EU policy principles, the Croatian media transformation has not been a complete success. Some reasons and explanations of the newly created position and social functions of the media, especially with regard to market liberalisation, are discussed in this paper showing that the interaction between the national and European levels is a complex process.

Media policy; media regulation; social institutions; market liberalisation

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