engleski

Idea Capacity Assessment for Product Innovation

A correct selection of ideas for product innovation, from the set of collected ideas, often is uncertain and demanding job with potential significant consequences. This paper presents results of research which includes attempts of defining the methodology of idea selection, and defining the criteria and attributes for assessing the value of an idea through the idea capacity assessment for product innovation. Verification is demonstrated by applying the selected set of ideas using methods of multi-attribute evaluation.

idea selection (IS); new product development (NPD); product innovation (IP)

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