Marketing standards of fruit and vegetables as an agricultural policy measure and their implementation in Croatia (CROSBI ID 611645)
Prilog sa skupa u zborniku | stručni rad | međunarodna recenzija
Podaci o odgovornosti
Čačić, Jasna ; Gajdoš Kljusurić, Jasenka ; Čačić, Dražen
engleski
Marketing standards of fruit and vegetables as an agricultural policy measure and their implementation in Croatia
Fruit and vegetables (F&V) sector is key sector in EU agriculture. It is of strategic importance representing 17% of the total value of agriculture production. Marketing standards are one of the basis of F&V common market organisation. This paper aims to explore the role of marketing standards of F&V, the importance of their introduction in Common Agriculture Policy (CAP) and to identify their level of implementation within the Croatian F&V sector. The research is based on ex post summative evaluation trough key informant interviews. The results indicate that the major importance of marketing standards introduction in CAP is their harmonization followed by protection of EU market. According to the results of the research level of implementation of marketing standards for F&V in Croatia is not entirely satisfactory.
agricultural policy; Croatia; fruit and vegetables; marketing standards
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Podaci o prilogu
115-119.
2014.
objavljeno
Podaci o matičnoj publikaciji
Zbornik radova – Proceedings of 49th Croatian and 9th International Symposium on Agriculture
Marić, Sonja ; Lončarić, Zdenko
Dubrovnik: Valamar Lacroma
978-953-7871-22-2
Podaci o skupu
49. Hrvatski i 9. međunarodni simpozij agronoma
poster
16.02.2014-21.02.2014
Dubrovnik, Hrvatska