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Current Position and Future Potentials of Higher Education in Tourism

There is a general agreement that an internationalization of higher education became mainstreamed and is regarded now as a key part of national higher education policy. Universities and other higher education institutions increasingly become "motors" of development through responding to powerful market forces and through their experiences in international partnership. As tourism matures as an academic subject, the interdisciplinary nature of tourism enhances the students' learning environment. To be able to manage this entity in movement requires knowledge that is not "fixed" and goes in favour of market based on "know-why" knowledge in relation to today's domination of "know-how" knowledge. The chapter is dedicated to exploring the tourism education in Croatia at undergraduate and graduate levels. The aim is to elaborate the diversity of provision and regional distribution. It also summarizes the challenges which Croatia's higher education studies in general - and tourism studies in particular - are facing, and in conclusion, it explores developmental trends of programs' offer for its future. This analysis of present tourism education programs in Croatian higher education should assist further researches in elaborating on which alternatives are already known in the European Higher Education Area (EHEA), and whether some additional ones should be adopted/adapted for implementation.

Higher Education in Tourism, Higher Education in Croatia, Quality of Tourism Education, Tourism Studies

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