engleski

Integrated Quality Management (IQM) Implementation in Coastal Tourist Destinations

Quality tourism can contribute to sustainable development of coastal areas by improving the competitiveness of business, meeting social needs and preserving the cultural and natural environment. Managing the development of tourist destination implies monitoring global trends and creating adapted, innovative products with close co-operation of the public and private sector which implies creating joint projects through public-private partnership. Joint co-operation is the only way to successfully meet the challenge of change and raise competitiveness of the entire destination. One of the greatest problem that arise in the creation of a coastal tourist product, which also applies to rural and urban destinations, is how to unify all the segments of a particular destination into one single product. This is also a problem that is encountered in the active management of a destination. Currently, one of the best solutions to this problem, which is accepted in other European countries, is the implementation of a holistic quality management system in tourist destinations. In this particular guise, it unifies a destination that is made up of specific features, and it is from this that one gets the term Integrated Quality Management System, or IQM. In our case, the partnership emerged as good practice in Novigrad, Istria, whose primary objective was increasing awareness of all stakeholders (tourism practitioners, owners, specialists, public authorities, etc.) about the need to develop and promote the tourist destination as a whole. The article concludes with the idea of the necessity of collaboration among individuals which is a step into developing a network in the benefit of local community.

Tourist Destinations, IQM (Integrated Quality Management), Tourism Development, Coastal Tourism, Coastal Tourism Destinations, Tourism Value Chain

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